Since 1985, IBM has partnered with the FFT, organisers of the Roland Garros Tennis Tournament. In 2003, Roland Garros provided an ideal model for demonstrating the distinct parallels between sport and on demand business. Just as the business world has moved to 'on demand', so too has the world of sports. To succeed in the highly competitive field of sports, organisers have to provide fans, media and players with a world-class experience. That’s where IBM comes in. Using its consulting experience and infrastructure expertise, IBM helped the FFT transform Roland Garros into an 'on demand' business, and meet the challenge of delivering real-time tennis action to a world-wide audience. During the tournament, the expand banner was connected with the Roland Garros server. It gave live match results in real-time, while archive results were also accessible from the banner.