The system was created for the self-promotion campaign of Sony Digital Entertainment’s original work, “Romance-no Taiban”; cartoon-style drawing to be published. The mobile phone comic book was updated every day to deliver a love story. We were very successful as customers returned to our site every day. The comic system in the mobile phone carried SNS. The Manga artist and readers were able to integrate their conversations freely. This encouraged readers to come back to the site every day. In addition, the comic recorded 3.9 million accesses, within 6 months.