We created a dynamic e-mail signature that changes automatically according to Amnesty's current petitions. We developed a website where people could easily create their own e-signature to help promote Amnesty’s latest petitions. To do that, people simply needed to choose the causes they wanted to support and input name and contact information. Then, copy and paste the generated signature into the e-mail's signature manager. It was created in a way that people wouldn’t need to change it again, because it automatically updates to the latest campaigns.

We created a self-updating e-mail signature that would always display Amnesty’s current petitions. People didn’t need to change it again to support a new cause. A code embedded into the e-signature updates automatically to the most current petitions. If a petition is over, there’s no need to worry either. The code will change to another petition that's still open. Based on the causes the user chose on the site. To use it was very simple. We created a website that guided the users step-by-step. In minutes, they could help by simply lending us their unused e-mail signature space.

Over 300.000 signatures generated.

Countless e-mails transformed into media to promote Amnesty's petitions.

67% more signatures collected in the first month.

And the 300.000 signatures created will keep working as long as people don’t change it, promoting new petitions.