Branded entertainment in the US is both THE way to reach the core gaming demographic as well as an, understandably, crowded category. It’s crucial to create something unique that breaks through the noise and not only speaks to your demo but also gets them speaking on your behalf.

The largest stand-alone theater ever created in LA Convention Center history included a 122’x22’, 190° wraparound screen, where each moment of choreographed programing worked in conjunction with E3’s daily schedule. Each title’s custom “show mode” was choreographed with leading-edge production including 24 HD projectors, 18 media servers, wind effects, vibrating floors and, an E3 first, pyro, along with robotic arms manipulating huge monitors with content synchronized to the main screen that provided additional promotion. Four dedicated areas enabled fans to interact with individual titles via hands-on gameplay or guided demos and immersed guests into each game.

* In part to the E3 activation, sales garnered an unprecedented value of over a billion dollars

* The event was a launch-pad for sell-in through retail channels with all increasing in commitment, resulting in record-breaking sell-in that contributed to the #1 (Call of Duty) & #3 (Skylanders) game titles of 2013

* Consumer preorders saw an increase up to 232%

* Social Media Dominance:

- 96.3 million impressions

- 24,056 new Twitter followers and 3 worldwide Twitter trends

- 224K new Facebook followers

- 236 total social mentions

- 364k likes, comments, shares

- 2.6 million YouTube views