What’s better than an iPod? A revolutionary music experience provider that's also a mobile phone.By presenting a phone not as a phone, we successfully hit a cynical mobile-phone generation. A microsite that demos its features – from MP3 storage cards to stereo speakers – proves it has the technology to match the hype.And a competition experience driven by rich-media ads confirms your phone is also a VIP pass to the world's coolest party experience. Now the youth audience has the power to live like A-list celebrities. Take 5 mates to live it large in Iceland! They’ll be mates for life.