The idea was absolutely opposite communication. Usually promoters talk a lot with customers; in our project they kept silent a Literal visualization of the 'Don`t tell anybody!' slogan. The promoter’s mouth was tied up with a narrow piece of cloth with 'Shhh!' written on it. They gave out cards with promo’s conditions. By purchasing the mobile phone this card entitled you to a gift.

AGN-GROUP activities:Creative conception developmentPOSm designPOSm productionPromo-uniform designPromo-uniform productionAddress program compilingShopping center bookingProject organization and runningPromo-materials logistics in the regions

- The different method of communication (silence instead of verbal persuasion) attracted consumers' attention at once.

- Client’s comment regarding the project: "In December 2006 we started a TTL campaign, supporting launch of the new SAMSUNG La Fleur female cell phones. We can call the results of the BTL-campaign 'La Fleur. Don`t tell anybody!' as one of our most original and successful campaigns. Samsung La Fleur sales volumes exceeded our expectations".- Sales increased in comparison with the plan (confidence) - Contacts increased to 44,580.