Cannes Lions

Each and Every Day

BBDO NEW YORK, New York / MARS / 2017

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“Each and Every Day” follows a woman – a magical, lively heroine - who lives her full life over the span of a 24 hour day. We see her age before our eyes as she goes from being a giggly toddler to a silver-haired old woman. All the while, she enjoys her day to the fullest, in whichever way she wants, including the pleasure of Dove Chocolate. In the end, she wakes up and has the opportunity to do it all over again the next day. Lucky her.

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