In this ad a normal looking woman sits in a tree drinking an 8 Bar Iced Coffee. An eagle flies past. She makes an authentic sounding mating ‘squawk’, leaps out of the tree, and flies after him. As an 80s love ballad plays in the background we watch our woman and her eagle flirt high above the mountains – soaring in unison as she drinks her 8 Bar. Suddenly, her eagle ‘friend’ flies away. She lands back in her eagle nest, surrounded by her chicks, and looks frantically for him. It’s then she spots him, flying into the distance with another eagle. She squawks furiously and flaps her arms. We hard cut to her on her couch, flapping her arms, drinking 8 Bar Iced coffee and wearing a virtual reality helmet. Our line resolves – ‘At least the iced coffee is real. 8 Bar Iced Coffee, made with real espresso.’