The UN's Global Compact is the world's largest corporate sustainability initiative.

It's a global call for companies to align strategies and operations with the UN's long-term goals.

B3 is the "Brazilian Nasdaq," the world's first stock exchange to sign the Global Compact.

Both had a long-term commitment to the UN's goals, which address environmental and social issues in the realm of business.

According to the IPCC, Earth is in a “now or never” moment when it comes to climate change.

It's more urgent than ever to invest in Earth.

For this B2B campaign, we needed to engage business leaders and encourage them to commit their companies to the UN's goals.

But, according to Harvard, they work an average of 62.5 hours/week.

How could we grab this target's attention if they're always laser-focused on business?

The answer: by connecting with them through the business world and the language of business.

The most urgent IPO ever.

UN's Global Compact and B3 hijacked the business world by turning Earth into a company and launching its IPO with awful results.

A cross-channel storytelling move that reached business leaders on their own turf.

EART4, this publicly listed company on the brink of bankruptcy, became omnipresent wherever business was done.

Business events. Business hubs. Business media. Even in Times Square (on the Nasdaq Tower).

Every touchpoint of this B2B campaign has the business world as its theme.

The IPO was launched at B3, one of the world’s largest financial market infrastructure companies.

The EART4 website has a stock simulator that reacts to real-time news about the planet.

The company also had a report with hair-raising results that was mailed to business leaders.

With this multi-channel urgent call, business leaders were engaged to invest in EART4.

That meant committing their companies to the UN's long-term goals.

As the world's largest corporate sustainability initiative, the UN Global Compact's main target audience is always business leaders.

The only ones who are in a position to align their companies with the UN's goals.

According to a Harvard study, they work an average of 62.5 hours/week.

How could we hope to grab this target's attention if they're always laser-focused on business?

The insight was: if they live in the business world, then we need to hijack this world.

To do that, attracting business-related media was crucial.

By turning EARTH into EART4, a company on the brink of bankruptcy, and launching its IPO, we got it.

The EART4's IPO, the most urgent ever, brought a sense of urgency to major business leaders.

They had to invest in Earth. And they had to do it now.

That meant signing the Global Compact: a long-term commitment to the UN's goals.

Before the IPO, the company EART4 was created.

With everything a publicly listed company should have.

From an institutional website to an annual report.

Every single piece of information about the company was based on scientific data and developed by a multidisciplinary team.

Researchers and scientists gathered all the scientific information. Then, journalists and writers translated it into the corporate realm.

As cross-channel storytelling, every touchpoint connected business leaders to EART4 in an authentic way.

Some highlights are below.

Website: an interactive platform with all about EART4, including a real-time stock simulator.

Report: a book with awful results that was mailed to business leaders.

IPO launch: official IPO on the "Brazilian Nasdaq," a huge PR stunt.

Billboards: on many business hubs, including Nasdaq Tower.

In the months to come, EART4's IPO is confirmed to happen all over the globe by many countries like the USA, Mexico, Italy, Colombia and Norway.

According to the UN Global Compact, 'THE URGENT REPORT' had the best response rate for direct mailing initiative ever. It was featured in national and international media. After its launch in Brazil, many other UN Global Compact networks started to request translated copies of the report to use as a tool in their home countries. To this date, Norway, the USA, Mexico, Italy, Colombia, Finland, Sri Lanka, and others have made plans to do the same.

• +20,000 business leaders reached by EART4's report

• Best response rate for direct mailing ever

• ↑ 140% new signatories (versus 2022)

• 58MM earned media (focused on specialized business media)

• 70% of Brazil’s top 100 companies signed the Global Compact

• EART4's campaign was presented to national leaders at the iconic UN Assembly Hall.

• EART4 already has its IPO confirmed on stock exchanges in several countries