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We launched “Earthquake Heroes”, a dual screen experience in which users could pilot an helicopter over a “Post-San-Andreatic” California, using their smartphone’s flashlight to cut through the smoke and debris on the screen, to help “the rock” find the survivors.

The computer’s webcam captures the direction of the light beam and translates it into a digital spotlight on the game.

“Earthquake Heroes” is playable on computers, phones and tablets.

The “heroes” that rescued the most survivors, won a trip to L.A. for the world premiere.

The game generated great buzz online. “Earthquake Heroes” was played in 29 countries.