The brief was to raise awareness around the big story lines that were happening amongst the Fox- Hubbard family on and around Mothers Day. Whilst on the surface, all seemed normal – underneath it all, murder and mayhem were just around the corner.

We wanted to create something that would visually illustrate the powerful end line. We divided the film in to two halves. Beginning with a suspiciously saccharine opening family gathering, all lovey dovey with with happy families and smiles. This moment quickly dissolved into mayhem as the lights flickered and the mood changed to imply that this was no ordinary Mothers day celebration.