Cannes Lions

EASY MORNING BREAKFAST

DDB TRIBAL WIEN, Vienna / MCDONALD'S / 2013

Case Film
Presentation Image
Case Film

Overview

Entries

Credits

Overview

Description

Development of a TVC for McDonald's Easy Morning.

The Idea:

Not everything in the morning is as easy as getting breakfast at McDonald's. Even simple tasks like getting dressed or choosing the right shoes for the day can be a real challenge in the morning.

The Execution:

We show the adventurous morning routine of a young man trying to fight his way out of bed and into a McDonald's store.

Execution

Original score

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