To announce the Audi Parking System technology and its benefits, we created an advertisement to be experienced in first person by readers of digital publications for tablets. We used a simple figure reminiscent of the children's game “fit the piece”. Using the built-in gyroscope in the tablets, the user was able to play and interact simply and intuitively, solving the message through the experience.

Based on the concept ‘parking is as easy as child’s play’, we created a piece with an important game component and applied the type characteristic of the simple design of children's games.

150 impressed. The Audi campaign surpassed expectations with a response rate of 14.5%