Cannes Lions

EASY PARK

DDB SPAIN, Madrid / VAESA / 2012

Film
Film

Overview

Entries

Credits

Overview

Execution

For this we decided to demonstrate the working of one of its most important USPs: the Audi parking system, through the interactivity provided by tablets. The Audi parking system finds the best parking space and helps with parking. The user fitted the pieces and when the Audi Q5 piece passed close to its slot it fitted virtually automatically. The user could therefore see how easy it was to park with Audi Park Assist.

Outcome

Average time spent: 38 seconds2.6m impressions with more than 66,000 users that interact with the advertisement (1.35%).The Audi campaign surpassed traffic generation expectations to the point of sale by 15%.Vehicle test requests were 10% more than forecast.

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