Cannes Lions
DDB SPAIN, Madrid / VAESA / 2012
Overview
Entries
Credits
Execution
For this we decided to demonstrate the working of one of its most important USPs: the Audi parking system, through the interactivity provided by tablets. The Audi parking system finds the best parking space and helps with parking. The user fitted the pieces and when the Audi Q5 piece passed close to its slot it fitted virtually automatically. The user could therefore see how easy it was to park with Audi Park Assist.
Outcome
Average time spent: 38 seconds2.6m impressions with more than 66,000 users that interact with the advertisement (1.35%).The Audi campaign surpassed traffic generation expectations to the point of sale by 15%.Vehicle test requests were 10% more than forecast.
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