Cannes Lions

EASY TONE

McGARRYBOWEN, New York / REEBOK / 2012

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Confidence is sexy. And confidence comes naturally when you know you’re doing something to make yourself look and feel better. Our couple can’t help but notice this in the three girls wearing Reebok EasyTones who confidently walk past their table on a beautiful afternoon. The woman at the table does what all women do, but not all women admit to doing ... she checks them out. Impressed, she turns to the man she is sitting with to see if he noticed too. At first he is confused by the situation. He isn’t sure if he should admit it. Is it a trap? But after seeing it’s OK, he tentatively smiles and nods.