Cannes Lions
EASYJET
D6, Madrid / EASYJET / 2012
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Overview
Entries
Credits
OVERVIEW
Execution
easyJet and Estudiantes Basketball Team made their fans fly (literally). Rafa Bidaurreta and Germán Gabriel (team stars) threw 3 Estudiantes’ fans into the air at halftime of a game.First they rehearsed with dummies. After they did it with real people. And then the contest time came. Estudiante’s fans flew and they are still doing it with easyJet!!
Outcome
We got great media coverage.
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