Cannes Lions

EASYJET

D6, Madrid / EASYJET / 2012

Film
Film
Film

Overview

Entries

Credits

Overview

Execution

easyJet and Estudiantes Basketball Team made their fans fly (literally). Rafa Bidaurreta and Germán Gabriel (team stars) threw 3 Estudiantes’ fans into the air at halftime of a game.First they rehearsed with dummies. After they did it with real people. And then the contest time came. Estudiante’s fans flew and they are still doing it with easyJet!!

Outcome

We got great media coverage.

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