Cannes Lions
OGILVY, New York / KODAK / 2008
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This spot features a giant wooden sculpture of a winged horse floating on a barge off of Manhattan. Photos and documents fly up and attach themselves to the horse, while a group of people work along side it attaching more. Eventually, we reveal all these photos and documents are being printed from a Kodak printer. As dawn approaches, the printer prints messages about the affordability of printing with a Kodak printer, then “printfreedom.kodak.com” comes out of the printer, directing viewers to a website where they can find out more about the cost savings of Kodak printers versus others.
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