Cannes Lions

EAT YOUR FAVORITE SONG

DRAFTFCB MEXICO, Mexico City / BIMBO GROUP / 2013

Case Film
Case Film

Overview

Entries

Credits

Overview

Execution

INTENTION: TO HELP CONSUMERS UNDERSTAND HOW TO CREATIVELY USE A NEW KIND OF BREAD. THIS TECHNOLOGY WAS SPECIFICALLY CREATED FOR THINS. THIS IS A COMPLETELY NEW INNOVATION.

THE COMPLEXITY OF THE TECHNOLOGY:

1. WE SORTED OUT SONGS ACCORDING TO FIVE VALUES: LOUDNESS, RYTHM, ENERGY, DANCEABILITY AND LIVENESS.

2. WE ASSOCIATED EACH VALUE INTO FIVE GROUPS OF INGREDIENTS: MAIN, VEGETABLE, DRESSING, CONDIMENT AND A SURPRISE INGREDIENT.

3. DEPENDING ON THE AMOUNT OF EACH OF THESE 5 VALUES THAT THE SONG HAS, IT WILL GET ONE INGREDIENT OR ANOTHER.

4. IT ALSO LINKS MUSIC GENRE AND REGION FOR THE FINAL FINISHING TOUCH.

Outcome

NEW MUSIC COPYRIGHT LICENSE WAS CREATED, “DERIVATIVE USE”. IT ALLOWED BIMBO TO GET A HOLD OF THE INFORMATION ON 34 MM SONGS WITHOUT COPYRIGHT INFRINGEMENT.

+264% BRAND AWARENESS

+23% SALES INCREASE

Similar Campaigns

12 items

Applause

PUBLICIS COMUNICACIÓN ESPAÑA, Madrid

Applause

2017, BIMBO GROUP

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