Cannes Lions
WHYBIN\TBWA, Sydney / EBAY / 2008
Overview
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Description
Shopping on e-Bay is exciting because, when you buy something, you win. We took an icon of the traditional, boring retail experience, added a brave young lady from the e-Bay community and sent them both down the cresta run. All these things come together to help prove, in an engaging and fun way, that e-Bay really does ‘make shopping exciting’.
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