: simple idea executed seamlessly

: clear extension of the brand idea

: promoted the brand in one of the busiest stations in the UK at a moment in time when

: it was mirroring the real life event.

The Chupa Chups Eclipse was a simple, fun, tactical idea that used the largest single indoor screen in the UK in order to stage their own variation on a solar eclipse. With the actual solar eclipse barely visible in London, Chupa Chups seized the opportunity to promote their brand philosophy and get people talking.

To coincide with the eclipse, we created a tongue-in-cheek tactical for the lollipop brand Chupa Chups. The ad features two Chupa Chups lollies slowly coming together and overlapping to create an eclipse.

As a one-off, the ad will run on JCDecaux’s 40m Motion@Waterloo digital outdoor site using it’s ability to be updated in real-time. The two Chupa lollies will mirror the position of the sun & moon in real-time, eclipsing at the same time as the actual event.

Shortly after the Chupa Chups Eclipse took place at Waterloo on March 20th 2015, #ChupaChupsEclipse was a trending topic in London on Twitter. Consumer responses were entirely positive in response to the ad, taking delight in the activation of the ‘Life Less Serious’ philosophy.

By the time the cherry lollipop had eclipsed the lemon lollipop, 1.5 million impressions had been made and #ChupaChupsEclipse was a trending topic in London on Twitter. Conversation had even managed to travel across the Internet to countries such as Spain, Madagascar, Canada, India, Japan and Greenland. Sentiment in social channels was 100% positive in response to the idea, as people appreciated the simplicity and tongue-in-cheek nature of the idea.