The idea was to create a kiosk that could solved the problems that the other kiosks generate, linking that solution to our summer campaign. That´s how we created the "Eco-Store", the first kiosk in which SODIMAC invites people to collect the trash from the beach and use it to pay for the summer products we offer in the kiosk.

We started looking for the 10 most crowded and contaminated stores.

Then, we launched a video content in SODIMAC HOMECENTER´s social media to invite people to participate in the experience in those 10 beaches.

In every beach we visited, we also invited people through direct marketing and word of mouth.

When people collected trash, we gave a score to every piece of it, so with the final account they could exchange products from our catalogue.

We collected 72,744 pieces of trash at 10 of the most contaminated beaches in Lima and took them to Ciudad Saludable, a Peruvian NGO that addresses issues of environmental awareness, to ensure its proper recycling.

As a result:

- Thousands of products were acquired.

- SODIMAC received tons of positive feedback and more than 79% of positive sentiment in social media.