• Paris Motor Show: eco:Drive launch.Drivers could demo their eco:Drive skills in a larger-than-life simulator. By following a virtual route, a driver’s eco:Index and analysis of their driving skills was instantly displayed;• Online PR:Press releases published online and picked up by websites around the world;• Online user-generated social activity:A high volume of community and forum activity has been organically generated following the launch. More than 7,000 articles have been written worldwide, spreading eco:Drive’s message much further than traditional advertising could.• eco:Test Drive Challenges: At dealers across London, potential customers can take a real test drive, get an eco:Index score and compete via an online leader board, to find the most ecological driver.

1/ Encourage a more cost-effective and fuel-efficient way of driving: - The website has more than 6,000 unique visitors per day, with 30% downloading the application;- The application was initially launched for two models in three languages. Since launch, this has extended to another model and a further two markets (multi-languages being rolled out globally);- Over 7,000 articles have been written worldwide about this technology first;- Over 700,000 eco:Drive journeys have been uploaded, helping Fiat understand patterns of use;- More than 12,000 eco:Drivers in the eco:Ville community.2/ Reduce CO2 emissions of Fiat drivers:- The current CO2 savings of eco:Drivers are 767,319g – equivalent to powering each eco:Driver’s home computer for 57 days.3/ Continual enhancement (from a functionality and user perspective): - 35 enhancements have been made to the beta version since launch. The full release, scheduled for June 2009, will incorporate enhancements based on community feedback.