Cannes Lions

ECOLOGIC RECEIPT

GREY GROUP MÈXICO, Mexico City / PEACE AND LOVE COMPANY / 2013

Presentation Image
Case Film
Presentation Image

Overview

Entries

Credits

Overview

Execution

Out of the existing options in the market, a wide search was implemented to find the perfect match of napkin and printer, and both were tested to achieve the perfect print.

Customers had the option to choose between the ecologic receipt and the regular one. Almost the totality chose the ecologic receipt.

Outcome

Out of the existing options in the market, a wide search was implemented to find the perfect match of napkin and printer, and both were tested to achieve the perfect print.

The cost was minimal; the only investment was the printer because the napkins are a fixed cost.

Consumers loved the initiative. Almost all of them preferred the ecologic receipt over the regular one, and the initiative is being evaluated for implementation in all the U.S. Peace & Love cafeterias.

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