Out of the existing options in the market, a wide search was implemented to find the perfect match of napkin and printer, and both were tested to achieve the perfect print.

Customers had the option to choose between the ecologic receipt and the regular one. Almost the totality chose the ecologic receipt.

Out of the existing options in the market, a wide search was implemented to find the perfect match of napkin and printer, and both were tested to achieve the perfect print.

The cost was minimal; the only investment was the printer because the napkins are a fixed cost.

Consumers loved the initiative. Almost all of them preferred the ecologic receipt over the regular one, and the initiative is being evaluated for implementation in all the U.S. Peace & Love cafeterias.