Cannes Lions

ECO:SCREEN

CHEIL HONG KONG, Hong Kong / FRIENDS OF THE EARTH / 2014

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Overview

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Credits

Overview

Execution

4 months of intense programming, 100’s of hours of testing and 3 dedicated teams translated into one big idea.

First, we reached out to Friends of the Earth’s network of partner corporations directly. Following a simple phone call,

the fully working app was passed on. And as a result, many of the city’s top 100 companies signed up to use

ECO:Screen across their entire businesses. So we’d already hit the ground running from day 1.

Promotion of ECO:Screen then rolled out across free press, radio, PR and even a launch event.

All of it conceived and organised in the space of 6 intense weeks leading up to the launch of the app.

Outcome

In the first month alone, ECO:Screen was downloaded by people and companies over 22,000 times--that’s once every two minutes.

In that time alone, it’s already saved almost 2 million hours of unnecessary energy waste.

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