We knew our audience possessed an innate curiosity and were constantly trying the new things. And similar to our buyers, EcoSport was also embarking on a new adventure as well. We wanted to celebrate our buyer’s curiosity and developed a campaign that gave them the opportunity to do the things they’ve always wanted to do but haven’t had the time to do so. We wanted to help create our buyer’s first-evers in the first-ever EcoSport.

Ten years ago, Ellen made Jeannie’s dreams come true by offering Jeannie her first-ever job at The Ellen DeGeneres Show. Now, Jeannie is paying it forward. She’ll be helping some very special Ellen fans experience some incredible things for the first time, with the help of Ford and the First-Ever EcoSport. This multipart video series played out online and with in-program executions.

TV: Our Results

Reach Relevant Audience: Reach is 98% A25+ Compact SUV owners

Created emotional relevance among our audience: above industry benchmarks in brand recall

Media Impression: 3.2 Billion TV impressions