Cannes Lions

Edition 6

MASTER FOR YOU AGENCY, Barcelona / THE MACALLAN / 2021

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Supporting Images
Supporting Images
Supporting Images
Supporting Images
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Overview

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Credits

OVERVIEW

Execution

We created the artistic storytelling “The Tales of The Macallan River” as a powerful and beautiful tale of a true connection to nature. We presented a Limited Edition whisky in an animated watercolour film that takes us on a journey of sustainability and inspiration from nature. The water that flows through the River Spey paints the images and brings together four key characters who explain their inspiration for this whisky created on the banks of the River Spey. The Macallan’s whisky maker and Ghillie Robert Mitchell together with the Atlantic Salmon Trust and Hardy (the most renowned fishing brand) protect salmon in one of the last sanctuaries. All fish caught in the Spey are released and treated with respect and care. The Macallan Edition No.6 is a whisky inspired by a legendary river and a tribute to nature preservation.

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