Cannes Lions
TBWA\RAAD, Doha / QATAR FOUNDATION / 2010
Overview
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Credits
Execution
This metal word sculpture is one of fifteen that were placed in high-traffic areas of Qatar Foundation's Education City campus. We wanted the pieces to be more like works of art rather than an overt form advertising. Other branded executions, located nearby, helped tie this installation back to the rest of Qatar Foundation's integrated campaign.
Similar Campaigns
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