The ‘Reading Boy’ Bookmark was placed in numerous books at the Strand Bookstore, a leading bookstore in Mumbai. The bookmark featured a child lying down and apparently reading the very book held by a person at the bookstore. When anyone flipped through a book, at the bookstore, they were reminded that underprivileged children love to read too.

Aseema received over 5,000 books during the 3-week activity at the Strand Bookstore.