Cannes Lions
M&C SAATCHI, Sydney / BRITISH COUNCIL / 2007
Overview
Entries
Credits
Outcome
We increased the number of entries by 85% while reducing the cost per application from $68 to $40. The work also generated press coverage worth an estimated $50k.Feedback from the DM was fantastic: “At first it scared the shit out of me. Then I realised what it was. Brilliant. A+.” Vaughn Rees – College of Fine Arts UNSW.
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