Cannes Lions
LEO BURNETT LONDON, London / MCDONALD'S / 2015
Overview
Entries
Credits
Description
We simply see an egg being cracked, cooked and then being made into a Sausage and Egg McMuffin. As this happens, we hear "True" by Spandau Ballet.
Execution
The music is the original classic 80s version of the song 'True' by Spandau Ballet. Along with the on screen title 'Yes, we really do use freshly cracked free range eggs', the track not only confirms the message, but elevates the comedy of the spot.
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