Cannes Lions

EGG McMUFFIN

DDB SEATTLE / MCDONALD'S / 2008

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The rooster: nature’s alarm clock. For thousands of years, roosters have been waking up people all around the world with their incessant break-of-day crowing. Needless to say, not everyone is excited to hear them in the morning. So roosters are glad to be spreading the word about delicious McDonald’s breakfast. Because if you’ve got that to look forward to, you won’t be so mad at them for waking you up.

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2024, 7-ELEVEN

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