Cannes Lions
TNA, Cairo / ETISALAT / 2018
Overview
Entries
Credits
Description
You want Egypt to qualify to the world cup, cheer for Ghana.
Execution
Two copies were created showing Egyptian students singing national songs. The first one substituted Egypt with Ghana in one of Egypt's most famous and beloved national songs “Egypt Is My Mother”. The second showed the students singing the Ghanian national anthem. The ads were aired two days before Ghana’s game.
Outcome
The ads became a sensation with football fans across the country sharing them on social media with the hashtag #Ghanaismymother taking over all the Egyptian football feeds.
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