Cannes Lions

Egyptians Cheer for Ghana

TNA, Cairo / ETISALAT / 2018

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Overview

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Credits

Overview

Description

You want Egypt to qualify to the world cup, cheer for Ghana.

Execution

Two copies were created showing Egyptian students singing national songs. The first one substituted Egypt with Ghana in one of Egypt's most famous and beloved national songs “Egypt Is My Mother”. The second showed the students singing the Ghanian national anthem. The ads were aired two days before Ghana’s game.

Outcome

The ads became a sensation with football fans across the country sharing them on social media with the hashtag #Ghanaismymother taking over all the Egyptian football feeds.

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