Cannes Lions

Eis.de - "The Boom is in the Box"

JUNG von MATT, Hamburg / EIS.DE / 2016

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Overview

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Credits

Overview

Description

We staged sex toys as lifestyle products in a music video with a catchy tune. Lightly dressed women unbox EIS boxes in a pastel-colored world.

Execution

The song "The Boom is in the Box" by Pixie Paris has been newly interpreted for EIS. The music video aired on social media platforms, YouTube and TV.

Outcome

Over 9 Million views on Facebook and YouTube, 90.000 likes, 33.000 comments and 5.000 shares. Online-store traffic and revenue increased by 250%.

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