We communicate the main idea of the campaign: what makes us human is our ability to converse. Conversation is an invitation to reflect and engage, to reveal ourselves to others, to say who we are and what we want, to listen to others. When we lose the ability to converse, we lose what makes us human. And when we lose our humanity, what’s left.

Through the script and sound effects we recreate situation where clear conversation doesn’t exist comparing them to animal sounds, and at the end we put in relevance reasonable conversation values.