By utilizing a well-known and influential comedian popular among the target demographic to communicate DishLATINO's offerings and objectives, we were able to engage with Hispanics in a relevant and meaningful way in the channels that they utilize most: mobile and digital. As Hispanics are a very mobile-first target, we knew an online video would play well with their virtual presence preferences, as they are heavy consumers of online video content. The video was aired on social channels where Hispanics are, as well as introduced as pre-roll to videos they watch on other platforms.

The "El Split Epico" spot garnered over 1.6 million views, 30% of which were organically driven.  More than half of these impressions were viewed on a mobile device. In total, the video earned 3,200 likes and 667 shares on Facebook alone, and the average viewing time was 51 out of 60 seconds! In addition, our Derbez-featuring spot saw a click through rate of 4.78%--1812% above the desktop awareness CTR benchmark of 0.25%, with a cost-per-click of $0.69!