Spikes Asia

Election Weapons

ARHCIBALD / WILLIAMS, Sydney / NEWS CORP / 2016

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Overview

Entries

Credits

OVERVIEW

Background

Due to a number of tumultuous years in politics, by the time the recent federal election was held, Australians were suffering from ‘election fatigue’.

The Sunday Mail, like all other media publishers around the country, was following the election closely and our brief was to promote its coverage.

Execution

We created 3D renders of three savage medieval weapons, each altered to feature a hot-button political issue: 1. the boatfuls of asylum-seekers that have divided the country; 2. Australia’s urgent lack of affordable housing; and 3. the raging debate over clean energy.

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