Opening with the beeping of a morning alarm, the sounds of electricity-powered appliances, machines and other items build upon one another and combine to create an original and memorable melody. The arc of a day drives the action of the spot, as sounds including the dripping of a coffee maker, an electric toothbrush and a hair dryer comprise the beginning of the track; sounds including an escalator, a walk light and a copier layer through the middle; and sounds including a video game, microwave popcorn and light switches populate the end of the spot. With the addition of each sound—all of which are made by real-life, electrically-powered items—layers are added to the sound design, enabling it to build in pace and intensity, and then quiet down as the day comes to a close. Throughout the spot, viewers are reminded of how much of their lives are electrically powered.