The experience begins at http://electronaut.bmwactivatethefuture.com, where each Electronaut could sign in to a personal page to view and share their individual data, updated weekly—directly and automatically from their BMW ActiveE cars.

Users can also compare their personal statistics with those of fellow Electronauts, which, at launch immediately began a friendly competition via respective Facebook pages to see who could attain the best one-day mileage.

The site not only kept them engaged with BMW, but their collective stats and social sharing turned Electronauts into valuable evangelists for the brand.

The BMW Electronauts have driven 10,378,922 all-electric miles (as of this writing), and average 36 miles/day, with 44% of their battery charge remaining. Collectively, they’ve saved more than $1,200,000 and prevented 1,887 metric tons of CO2 emissions. These statistics, along with others, give electric vehicle prospects a real-world glimpse into the electric lifestyle.

Electronauts and the general public spent an average of 3 minutes, 14 seconds on the site. Time spent on the site has resulted in a 44% increase in BMW i leads since the launch of the Electronaut Effect, with 51% of site traffic coming from returning visitors.

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