Cannes Lions

ELECTRONIC MANUFACTURERS

GAD', Sao Paulo / LG / 2009

Presentation Image
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Description

To create an innovative temporary exhibition for contemporary design and high technology products present in our everyday life. An unique space for exclusive experiences in MUBE - Museu Brasileiro da Escultura in São Paulo, project of the renowned architect Paulo Mendes da Rocha.

Execution

The LG circular shape was applied as the base element for the entire project, from architecture to product displays. The simplicity of the circle enabled integration and unity among diverse objects in the same space. Color and lighting design stimulated the audience senses creating a pleasant experience.

Outcome

The exhibition was a success among audience and specialized critics.

Similar Campaigns

12 items

HomePod Packaging

APPLE, Cupertino

HomePod Packaging

2018, APPLE

(opens in a new tab)