In most electronics stores, the TVs on sale stay tuned to documentary channels and news channels all day long.

One day, all the TVs in the store started displaying a looped video of the insides of a microwave oven in operation. As a result, the TVs looked like microwave ovens from a distance. Customers approaching the rack soon discovered that they were TVs in disguise, and that they too could turn their old TVs into microwave ovens by taking part in the exchange scheme.

Through this activity, we turned the gigantic window displays on every store in the chain into limitless free advertising space. Thousands of curious onlookers walked in to have a look.

The activity met with unprecedented participation – almost 80% more than last year! Every single customer walking into the store inquired about the offer. Overall sales in the store also saw a 35% jump and the activity won the store a large share of first-time customers who continue to visit the store regularly.