Cannes Lions

ELI LILLY ONCOLOGY THE MOMENT SHORT FILM

GSW, Columbus / ELI LILLY / 2014

Case Film
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In the field of oncology, there are two kinds of companies: the ones that make medications and the ones that care for patients. And you don't get a reputation of caring for patients just by saying so. You have to earn it with every communication, outreach, resource, and program you create.

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