Elliptic find the truth in data.

Negative space typography, inspired by data blocks, reveals what Elliptic are looking for. Legibility at scale is deliberately challenging to echo the difficult task they undertake. A simple black and white colour palette reflects the seriousness of the legal cases Elliptic provide intelligence for.

The Elliptic logotype adopts the same visual language but is the ‘positive’ representation of the typeface.

Launched in February 2018, confidential presentation file covers, printed documents, screen animations, Elliptic’s online presence, promotional items, launch film, event posters, environmental graphics and business stationery have been created as part of the comprehensive rebrand. An internal launch film was created to introduce the new positioning and rebrand to staff in all of their offices.

The brand has only very recently launched and for the first time ever, Elliptic have received email requests from admirers of the new look requesting they create on-brand merchandise and swag.

The rebrand has been very well received by Elliptic’s clients and fin-tech piers.