Elvis Presley is just as well-known for his health issues as his music. Years of unhealthy habits caught up with him when he died of a heart attack at age 42. We wanted to find out if Philips’ Health Watch and personal health programmes could help Elvis live again.

The film tells the transformative story of Keith Hart – an ordinary guy with a family history of heart disease and a desire not to follow the same path as his idol – taking a little more action to improve his health.

We set him up with a Philips Health Watch and a mentor – Dean-Z, world-famous Elvis Tribute Artist – to find out if Keith could become The King in 5 weeks. By making a series of small lifestyle changes, Keith was able to fulfil his lifelong dream of performing on stage as his hero at Elvis Week in Memphis.

Elvis Lives is a film that tells the transformative story of an ordinary guy with an extraordinary passion, his love for Elvis. We meet Keith, an aspiring Elvis tribute artist with a family history of heart disease. Not wanting to follow the same path as his idol, he decides to do something about it, with the help of the Philips health watch guiding him. We follow his journey as he takes the small steps needed to improve his health and ultimately achieve his dream – performing onstage as Elvis. To help him perform like the king, we brought in The Ultimate Elvis Winner, Dean Z, as his mentor. Over 5 weeks Keith’s journey took him from aspiring Elvis tribute artist and fan who needed get healthier to perform on stage in Memphis. The campaign launched at Elvis week, a 10 day celebration attracting tens of thousands of fans and artists.

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