Cannes Lions

Embrace the Unknown

SERVICEPLAN, Munchen / BMW / 2016

Film

Overview

Entries

Credits

Overview

Description

The film follows a group of friends in a BMW X1. Together they discover the great outdoors, which moves in waves like a gigantic ocean. Hills turn into valleys, and deep woods into mountaintops. Our friends watch the waves come in, then take the car and throw themselves into a thrilling ride up and down that rolling surf. Finally they witness the breath-taking creation of a massive waterfall and return to an urban metropolis where everything is still moved by the rhythm of that big wave.

Similar Campaigns

12 items

Shortlisted Cannes Lions
VOLKSWAGEN THINK BLUE. ECO PROGRAM

NAVIGATOR DDB, Moscow

VOLKSWAGEN THINK BLUE. ECO PROGRAM

2015, VOLKSWAGEN

(opens in a new tab)