Cannes Lions

Embrace the Unknown

SERVICEPLAN, Munchen / BMW / 2016

Film
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Description

The film follows a group of friends in a BMW X1. Together they discover the great outdoors, which moves in waves like a gigantic ocean. Hills turn into valleys, and deep woods into mountaintops. Our friends watch the waves come in, then take the car and throw themselves into a thrilling ride up and down that rolling surf. Finally they witness the breath-taking creation of a massive waterfall and return to an urban metropolis where everything is still moved by the rhythm of that big wave.

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