Cannes Lions
TALENT, Sao Paulo / EMBRATEL / 2009
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To raise awareness about the new Embratel telephony product for Small-sized bussiness that offers saving up to 30%, and broadband connection we created the MAESO, Masochistic Entrepeneur Society that totally disaproves the new product by Embratel because they enjoy the suffering of an unclear, expensive bill and slow downloads. So they try to encourage the small business owners to keep suffering.
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