A special coat with free repair warranty for one hundred years, developed to commemorate the 70th anniversary of the long established business, Sanyo Shokai.

The poster was embroidered with the same thread used for sewing and repairing the “One Hundred Year Coat”. The embroidery thread measuring over one kilometer was used and manually finished by a craftsman, taking more than one month to complete.

Was in contact with about 40 million people over a total of 7 days. and 700 sold in four months of February-November 2014 2013.