We created a world that was somewhere in-between reality and fantasy. We transported ten characters to an ethereal world and set them amongst a dream-like fog that symbolised a place where time had stopped. As our characters dance, death himself comes out of the mist, brushing past them, enticing them and inviting them to, what could be, their “Last Dance”.

To illustrate this in the advert, we created an ethereal dance with death, collaborating with the Phoenix Dance Theatre, Leeds. The misty figure was created by OUTPOST VFX, who created an animated figure that matched the performance of the real dancer. They then ran many simulations for the smoke effect to ensure that the figure felt like it was part of the mist that was shot in camera before the figure was then seamlessly blended with the live action.