Situation: When in the metro going to work, when in the park with a friend or waiting in a queue at the supermarket….we dream of escapism to unknown destinations.

And yet finding the perfect holiday involves 2 friends, 9 comparison sites and apps, 70 minutes on these sites and apps. A search that is spread out over 24 days.* You deserve a holiday just for searching for a holiday.

• Brief: AccorHotels, a hotel reservation platform that actually owns its hotels so it knows what they are really like, unlike Booking.com and Expedia, wanted to help future travelers by making it easier for them to find the perfect destination without it being long and stressful.

• Objectives: Emerge on the market as a trusted travel companion, offering a wide choice of destinations, reinforced by its quality standards.

Demonstrate our brand promise: our warm and personalized sense of welcoming hosts.

Social posts on Facebook, Twitter and Instagram where sponsored to invite AccorHotels' community and travelers to send their emojis combinations to the brand. Within seconds of receiving a user’s emojis combination, one of 16 AccorHotels community managers proposed perfect & personalised destinations. It took place in January 2016, during 5 days, in 7 countries (Brazil, France, Germany, Italy, Spain, Thailand, United Kingdom).