GREENROOM MARKETING COMMUNICATION, Budapest / BRAND LOYALTY BV. / 2013
The spot tells us a story from the virtual world of knives. In this reality, the table is an inertial frame of reference and the world is populated by two species only: knives, the dominant species and top predators and food (prey). Knives possess divine powers in this reality as they are able to cut anything. The story tells us about a typical hunt where predators stalk and kill their prey, then have a rest when the hunt is over. The clip triggers the desired emotional responses by paraphrasing key scenes from intergalactic war movies, shark horrors and action movies.