Cannes Lions
EMPTY QUARTER
Y&R GLOBAL, London / LAND ROVER / 2014
Overview
Entries
Credits
Overview
Description
Global - N/A
Execution
Teasers and trailers of the series of challenges and the challenge itself were seeded online in the weeks running up to the record attempt.
Outcome
The current average lead-time for delivery of a New Range Rover Sport is 12 months.
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